How to Care for Your Briefs to Keep Them Like New
By SATURDAY THE LABEL | Published: 2026-10-23
Category: Tips & Care
Learn the best practices for washing and storing your briefs to extend their lifespan and keep them looking fresh.
Quick Answer
To keep your briefs looking and feeling new, wash them in cold water on a gentle cycle, air dry them flat, and store them folded in a drawer away from heat and sunlight.
Why Care Matters for Your Briefs
Briefs are a wardrobe staple, and proper care can significantly extend their lifespan. Whether you own the mid-rise Sonny Briefs or the playful Daisy Briefs, following a few simple habits will help maintain their shape, elasticity, and color.
The main enemies of briefs are heat, harsh detergents, and rough handling. By adjusting your washing and drying routine, you can avoid common issues like stretched waistbands, fading prints, and fabric pilling.
Step-by-Step Briefs Care Routine
- Sort and pre-treat: Separate your briefs from heavy items like jeans or towels to avoid friction. If there are any stains, gently rub a small amount of mild detergent directly onto the spot before washing. Pre-treating stains as soon as possible prevents them from setting.
- Wash in cold water on gentle cycle: Use cold water and a gentle cycle in your washing machine, or hand wash with a mild detergent. Hot water can break down elastic fibers and fade prints. Always check the care label for specific instructions, but cold water is a safe default.
- Air dry flat: Lay your briefs flat on a clean towel or drying rack away from direct sunlight and heat sources. Avoid using a tumble dryer, as high heat can shrink the fabric and damage the elastic. Never wring out your briefs—gently press out excess water instead.
- Store folded in a drawer: Fold your briefs neatly and store them in a cool, dry drawer. Avoid hanging them, as this can stretch the waistband over time. Keep your briefs separate from items with hooks or zippers to prevent snags.
Products Mentioned
- Sonny Briefs: The Sonny Briefs are mid-rise briefs designed in-house with exclusive prints and produced in limited runs. Because these prints are exclusive and limited, proper washing helps preserve the design so you can enjoy them for longer.
Sonny Briefs - Ivy Briefs: The Ivy Briefs are described as your new favourite way to add comfort to your lingerie drawer. Keeping the fabric soft and stretchy ensures that all-day comfort lasts wash after wash.
Ivy Briefs - Daisy Briefs: The Daisy Briefs are fun, fresh, and designed with exclusive prints. Gentle care keeps the colors vivid and the fabric fresh, so the fun design stays looking new.
